all is prepared using meticulous guidelines. because of this, there's no need to employ trained chefs. consistent quality is maintained across the whole chain. ingredients and kitchen utensils are also under strict sanitary control based on the firm's uniform manual. both the japanese and chinese believe they can rapidly expand their businesses by taking this proven system to china. as a start, the japanese company opened its first franchise restaurant in shanghai in june this year and hopes to which 3,000 restaurants operating in china in ten years. >> translator: when it comes to service and quality control, japanese companies are far ahead of chinese firms. by putting together the advantages of japanese firms and the expanding chinese market, i'm sure we will have a win-win situation. >> reporter: a japanese investment firm mediated the capital tie-up. the investment firm's chairman has so far completed eight such tie-ups between japanese and chinese companies. since the beginning of this year, the number of investment consul